●Live POS as of Apr 25, 12:44 AM ET · 149 SKUs on shelf · 38 new arrivals (≤14d) · 0 aged (≥60d) · 3 campaigns updated with real data
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Pure Blossoms / Designer Brief

Cycle 2026-W18·May 4, 2026 – May 17, 2026·14 campaigns
All assets dueSat May 2 · 5:00 PM ET(Day -3 before cycle opens May 4, 2026)
Campaigns0 / 14(0%)
Assets0 / 12(0%)
—
Due Sat May 2 · 5:00 PM ET

What you're making

All assets due Sat May 2 · 5:00 PM ET
12assets across 11 campaigns
·
3 copy-only sends (SMS text)
  • 8×Email hero (600 × 300)
  • 2×Push notification thumbnail (192 × 192)
  • 2×SMS / MMS hero (1080 × 1080)

Brand cheat sheet

Pure Blossoms
Expand
Logo assets
Wordmark (primary)
Wordmark (primary)
content/library/pure-blossoms/logos/wordmark/Wordmark_1.pdf
Icon / brand mark
Icon / brand mark
content/library/pure-blossoms/logos/icon/LogoIcon_1.pdf
Brand tokens
Primary
#90b573
Secondary
#f1e098
Accent
#151b1b
Light bg
#ffffff

Wordmark in soft yellow on green; wordmark in green on white. Never wordmark on light yellow.

Typography
Heading
Quinzey (local OTF)
Pure Blossoms
Body
Noto Sans (Google Fonts)
The quick brown fox.
Complimentary
Alex Brush (Google Fonts)
Cannabis
Voice

Warm, lived-in, multigenerational UWS. Barney Greengrass / Seinfeld re-runs / warm Great Lawn afternoons. The voice is cosmopolitan-but-cozy — New Yorker cartoon caption, not magazine cover. Curator's lane (the lifestyle/social play is Flower Power).

Editorial references
  • Barney Greengrass on a Sunday morning
  • Seinfeld re-runs in syndication
  • Warm Great Lawn afternoons (concerts, picnics, the Sheep Meadow)
  • Calvin Trillin / Saul Bellow cosmopolitan-warm register
  • Zabar's, H&H Bagels, Café Lalo
  • Columbia parents weekend, Symphony Space lectures
  • (Avoid downtown-magazine austere editorial — this is UWS warmth, not Lincoln Center austerity)
Do NOT use
  • ✕Heavy cannabis-culture jargon ("dank", "loud", "fire", etc.)
  • ✕Health or wellness claims ("heals", "cures", "therapeutic", "anti-inflammatory")
  • ✕Minor-adjacent imagery (children, school settings, teen-aesthetic fonts)
  • ✕Editorial/sommelier tone for Flower Power — this is Pure Blossoms' lane
  • ✕Exclamation points as primary pacing. Use a period.
Brand kit
content/library/pure-blossoms/
Brand guidelines PDF →

Template library · Pure Blossoms

12 templates·7 approved·5 draft/new
File

Email hero (600 × 300)

8 templates
  • Loyalty
    600 × 300
    Loyalty Dropv1Approved

    Points-focused hero with subtle brand graphic. Used for 2× / 3× point pushes.

    File·used 6× · last Apr 20
    Open in File →
  • Welcome
    600 × 300
    Welcome (55+)v1Draft

    First-timer onboarding hero, larger type, no youth-coded elements.

    File·used 0×
    Open in File →
  • Tincture
    600 × 300
    Tincture Featurev1New

    Bottle-on-shelf editorial composition with curator's note styling.

    File·used 1×
    Open in File →
  • Premium
    600 × 300
    Premium Dropv2Approved

    Editorial hero for new product drops. Photography + Quinzey SKU overlay.

    File·used 14× · last Apr 18
    Open in File →
  • Weekend
    600 × 300
    Weekend Stock-Upv1Draft

    Brunch / weekend-entertaining hero for pre-roll bundles.

    File·used 0×
    Open in File →
  • Sommelier
    600 × 300
    Sommelier Pickv3Approved

    Single-flower composition with tasting-note overlay in Alex Brush. Most-used Pure Blossoms template.

    File·used 22× · last Apr 13
    Open in File →
  • Clearance
    600 × 300
    Clearance (soft)v2Approved

    Soft clearance — no 'SALE' shouting. Editorial treatment, discount in small type.

    File·used 8× · last Mar 28
    Open in File →
  • Premium
    600 × 300
    Premium Flight (3-pack)v1Approved

    Three-pack editorial arrangement for weekend entertaining bundles.

    File·used 4× · last Apr 6
    Open in File →

SMS / MMS hero (1080 × 1080)

2 templates
  • Premium
    1080 × 1080
    Premium Drop (MMS)v2Approved

    MMS-safe hero with product photo center-framed. iOS crop-safe zone respected.

    File·used 8× · last Apr 16
    Open in File →
  • Sommelier
    1080 × 1080
    Sommelier Note (MMS)v1New

    Editorial tasting-note graphic for MMS follow-ups. Alex Brush caption overlay.

    File·used 1×
    Open in File →

Push thumb (192 × 192)

2 templates
  • Icon-only
    192 × 192
    Icon-only (push)v1Approved

    Heart-leaf mark on green. No text. Most-used template across the store.

    File·used 47× · last Apr 21
    Open in File →
  • Reminder
    192 × 192
    Reminder (push)v1Draft

    Minimal text + icon for promotion-expiry reminders.

    File·used 0×
    Open in File →

Cycle-level QC notes

  • All assets must pass the OCM checklist inline on each campaign before submission.
  • Include the universal disclaimers in every email footer. SMS/MMS use shortened form per AIQ character limits.
  • When in doubt on copy, default to the Pure Blossoms voice guideline in profiles/pure-blossoms.yaml.
  • For campaigns marked ⚠ LOCALITY: UWS community board reviews in-store print signage — allow +2 days lead time.

Campaign briefs (14)

·
Week 1 briefs8 campaigns
Week 2 briefs6 campaigns
Pure Blossoms · Cycle 2026-W18 · Designer Brief · Platform Cannabis Advisors. Questions: ping Ben.