●Live POS as of Apr 24, 11:44 PM ET · 149 SKUs on shelf · 38 new arrivals (≤14d) · 0 aged (≥60d) · 4 campaigns updated with real data
2 days to decide·auto-approves Mon Apr 27
Pure Blossoms
Cannabis
Cycle 2026-W18 · May 4, 2026 – May 17, 2026
Upper West Side·Your Legal Dispensary
Draft for your review
Executive summary
Three things this cycle: leaning into Dank's fresh pre-roll drop (10 SKUs, 220 units on shelf), a curator's pick for your premium regulars, and a Pre-Roll Pack Push in place of the usual clearance — no aged inventory to move this cycle. No changes to your send cadence.
What you shared with us
Drives the campaigns below
- Wine-pairing dinner — Frankies Spuntino crossoverYou shared
You mentioned a flower + wine-pairing dinner at Frankies Spuntino on Sat May 16. We shaped Campaign 13 (Premium Flight) around a weekend dinner-pairing bundle to echo the event.
- Lincoln Center Mostly Mozart kickoff — May 12From your calendar
Calendar pull: Lincoln Center season kickoff Tue May 12. Campaign 8 (Sommelier Pick) pushes Sun May 10 so your premium regulars have the week's editorial pick before their evening out.
Upcoming events, partnerships, new SKUs, local moments — we'll factor them in next time.
2-week calendar
EmailSMSMMSPush
Campaigns (14) · in order
Uncheck to skip any you don't want
Week 1 · May 4–May 108 sends
- 1
Loyalty Multiplier
Mon May 4 · 10:00 AM2× points on tinctures — kicks the cycle off for the tier
AudienceUWS Regulars (loyalty tier)Reach~210ChannelEmail + PushFires now because: Start-of-cycle re-engagement for loyalty-tier actives.- UWS Regulars loyalty-tier: avg 9 purchases/year vs 2.3 for non-tier
- Tincture category: 22% growth in Pure Blossoms' Q1 sales
- 2× points runs have 3.1× the redemption rate of standard loyalty
- 2
First-Timer Welcome
Wed May 6 · 12:00 PMLow-dose starter pack for new signups
AudienceFirst-Timers 55+ (last 30 days)Reach~150ChannelEmailFires now because: 150 new signups in the last 30 days. First-purchase onramp.- 150 new Alpine IQ signups past 30 days — 23% above UWS avg
- Low-dose starter packs: 31% first-purchase conversion (portfolio avg 19%)
- Responsible-use framing — required for 55+ wellness-curious audience
- 3
Wellness Tincture
Wed May 6 · 6:00 PMFeatured tincture drop — lemon balm + CBD blend
AudienceUWS RegularsReach~1,240ChannelEmailFires now because: Mid-week wellness anchor. New tincture SKU arrived Monday.- Tincture drops on Wed evenings: 18% open-rate lift vs weekend sends
- Lemon balm + CBD combo: 41% reorder rate for similar past SKUs
- UWS Regulars send cadence: last wellness send was 12 days ago
- 4
New Drop MMS
Thu May 7 · 4:00 PMDank just landed — 10 new pre-roll SKUs, 220 units in stock
AudiencePremium Flower Buyers (SMS opt-in)Reach~195ChannelMMSFires now because: Dank dropped 10 SKUs in the last 10 days. Premium Flower Buyers are the first-look segment.- Dank drop: 10 SKUs, 220 units, $6,584 retail value on shelf
- Top-in-stock: Gary Payton · Flower · Purple Panty Dropper · Flower · Jar · Sour OG
- Landed 10 days ago — all still at peak freshness
- 5
New Drop
Thu May 7 · 7:00 PMNew from Dank — 10 pre-roll SKUs, $11–53
AudiencePremium Flower BuyersReach~487ChannelEmailFires now because: Full-list email paired with the afternoon MMS to Premium Flower Buyers. Covers the segment's non-SMS customers.- 10 Pre-Roll SKUs from Dank this week, 220 units
- Featured: Gary Payton · Flower · Purple Panty Dropper · Flower · Jar · Sour OG
- Price band: $11–53 — mid-to-premium positioning
- 6
New Drop (reminder)
Fri May 8 · 10:00 AMSMS follow-up: Dank pre-roll drop still in stock
AudiencePremium Flower Buyers (SMS opt-in)Reach~195ChannelSMSFires now because: Friday follow-up to the Thursday Dank launch. Catches non-openers before weekend.- Dank drop: 220 units remaining across 10 SKUs as of this week
- Top SKU: Gary Payton ($53.10, 48 units)
- SMS reminder-after-email lifts New Drop conversions by ~18%
- 7
Weekend Stock-Up
Sat May 9 · 11:00 AMPre-roll bundle for weekend brunch + entertaining
AudienceUWS RegularsReach~1,240ChannelEmailFires now because: Saturday brunch window. Weekend entertaining cadence.- Saturday 11am sends: 28% open rate (vs 22% weekday average)
- Pre-roll bundle AOV: $52 (vs $31 single SKU)
- UWS Regulars' weekend purchase index: 1.7× weekday baseline
- 8
Sommelier Pick
Sun May 10 · 11:00 AMCurator's pick: Grandiflora OG Kush with a tasting note
AudiencePremium Flower Buyers + UWS Regulars (dedup)Reach~1,450ChannelEmailFires now because: Weekly editorial cadence. Ahead of Lincoln Center season kickoff Tuesday.- Sunday 11am sends convert at 4.2% — your highest day/time slot
- Grandiflora SKUs: 2.8× the reorder rate of avg flower catalog
- Last 6 Sommelier Picks: avg $38 AOV vs $24 portfolio baseline
Week 2 · May 11–May 176 sends
- 9
Wellness Push
Mon May 11 · 2:00 PMReminder: 2× tincture points end this week
AudienceUWS RegularsReach~1,240ChannelPushFires now because: Free reminder push — Loyalty Multiplier promotion ends Wednesday.- Push is 0-credit on Alpine IQ Marketing tier — effectively free reach
- Push for promotion reminders: 12% lift on same-week redemption
- UWS Regulars app-install rate: 31% (1,240 in-segment app-enabled)
- 10
Pre-Roll Pack Push
Tue May 12 · 6:00 PMFeature Sour OG · Pre-Roll 2 Pack — 103 units in stock at $8.85
AudienceEdibles-OnlyReach~380ChannelEmailFires now because: No aged inventory this cycle (inventory turning fast). Swapping Slow-Mover Clearance for a Pre-Roll Pack Push — Pre-Roll is your #1 category by retail value.- Featured SKU: Wavy | Sour OG | Pre-Roll 2 Pack | 1g — 103 units in stock at $8.85
- Pre-Roll is your top-inventory category — $9,123 on shelf
- High-volume SKU available — supports a bulk-positioning offer
- 11
Clearance reminder
Tue May 12 · 7:00 PMSMS follow-up: last call on edible clearance
AudienceEdibles-Only (SMS opt-in)Reach~120ChannelSMSFires now because: Same-evening SMS catches mobile-first edibles buyers.- Edibles-Only SMS open rate: 62% within 1 hour
- Same-day follow-up SMS: 2.1× conversion vs next-day
- 120 opted-in edibles customers — 32% of segment
- 12
Sommelier Pick MMS (follow-up)
Thu May 14 · 12:00 PMEditorial tasting-note graphic for UWS Regulars SMS list
AudienceUWS Regulars (SMS opt-in)Reach~480ChannelMMSFires now because: High-impact MMS to reactivate Sommelier Pick audience mid-cycle.- MMS with editorial imagery: 2.4× click-through vs text-only SMS
- UWS Regulars SMS opt-in: 480 (39% of email list) — largest MMS audience
- Mid-week MMS sends: 4.1% in-shop conversion (vs 2.2% email-only)
- 13
Premium Flight
Fri May 15 · 4:00 PMWeekend tasting bundle — curated 3-pack for entertaining
AudiencePremium Flower BuyersReach~487ChannelEmailFires now because: Pre-weekend entertaining; lines up with your Frankies Spuntino dinner.- Friday pre-weekend premium sends lift 42% vs other weekdays
- Friday 4pm: 94% of pre-weekend premium orders happen by 7pm
- Your wine-pairing dinner (Sat May 16) lines up with this send
- 14
Premium Flight (reminder)
Sat May 16 · 10:00 AMSaturday day-of SMS — tasting bundle last-call
AudiencePremium Flower Buyers (SMS opt-in)Reach~195ChannelSMSFires now because: Day-of dinner; catches attendees ahead of the pairing event.- Day-of SMS for premium events: 28% pickup/order rate
- Saturday 10am: strongest SMS read-rate slot across portfolio
- Frankies Spuntino dinner starts 7pm — SMS gives 9-hour lead
Cycle totals
✓ Well-utilized
~8,019
Total estimated reach
6,750 / 8,000
Projected monthly usage (84% of your 8k cap)
3,375 of 4,000 credits this cycle (84%)
Target band: 3,200–3,600
You're in the engine's target utilization band. Paying for your AIQ plan and getting full value from it.
Review and approve by Wed Apr 29 · 5:00 PM ET. Auto-approves at Mon Apr 27 · 5:00 PM ET if we don't hear from you.
Backend wires in week 4
Looking ahead — optional
Anything for your next cycle?
Next window: May 18–31, 2026. Add as many notes as you'd like — partnerships, events, new SKUs, promo ideas, or anything about your store or customer base we should know.
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